About Us
Earthly Crown was born out of both frustration and love—the frustration of not finding all-natural, effective haircare for textured hair, and the love for our culture, our communities, and our planet. For years, products for curls, coils, and kinks were either packed with harsh ingredients or simply treated as an afterthought in the beauty aisle. At the same time, truly sustainable options were few and far between, especially for those of us who refuse to compromise our values—or our hair. You know we don't play about our hair.
We knew there had to be a better way. So we created it.
Earthly Crown is where culture meets care. Our haircare pods are thoughtfully designed to deliver salon-quality results using only all-natural, earth-conscious ingredients. No sulfates. No silicones. No shortcuts. Just pure nourishment for textured hair in all its glory.
But we’re not just here to make products—we’re here to shift an industry. That’s why sustainability is woven into everything we do, from our pod return and recycling program to our commitment to planting trees with every purchase and donating pods to homeless shelters. We're reimagining haircare as a force for good: good for your hair, your home, and the earth.
At the heart of Earthly Crown is a deep respect for every person who’s ever felt unseen in the beauty space. We see you. We celebrate you. We are you. And we’re building a future where your hair is honored, your heritage is uplifted, and your choices make a difference.
A Note from Our Founder
I started Earthly Crown because I was tired of compromising, choosing between haircare that worked for my hair and products that aligned with my values. As an Afro-Latino, Garifuna, I’ve lived in the in-between: underrepresented in the beauty industry, underserved by product shelves, and deeply aware of how our environmental impact affects future generations.
I often wondered, how did our ancestors wash their hair? What ingredients did they use?
Earthly Crown is my answer. It’s a reflection of my roots, my purpose, and my respect for natural beauty that honors people and the planet. Every formula is created with intention. Every ingredient is chosen with care. And every product is a celebration of identity, resilience, and joy.
This isn’t just a brand—it’s a movement. Thank you for walking with us.
— Romel Santos, Founder, Earthly Crown